Monopoly Go, the popular mobile game app, has recently come under fire for spending more on marketing than Sony spent to make Spider-Man 2, a blockbuster film. According to reports, the company behind Monopoly Go allocated a huge portion of their budget towards promotional efforts to attract new users and increase revenue.
HBO has found success in the ever-growing world of streaming by selling some of its content to rival Netflix. This innovative distribution strategy has opened up a new revenue stream for the network.
Samsung has recently launched its latest product, the Galaxy Buds, which boast impressive sound quality and convenience for users. While the marketing strategy for these wireless earbuds includes Galaxy AI integration, consumers should not be swayed by the hype surrounding this feature.
Microsoft has recently announced its partnership with Palworld, a popular virtual world game, to officially market the game exclusively for Xbox. This collaboration aims to offer Xbox users an immersive and engaging gaming experience like never before.
The highly anticipated release of ‘Suicide Squad: Kill The Justice League’ has been marred by a series of marketing blunders and missteps. From the initial announcement to the release of promotional materials, the marketing campaign for the game has derailed from the start, leaving fans and industry insiders disappointed and concerned.
Wizards of the Coast, the renowned company behind the popular trading card game Magic: The Gathering, has confirmed the use of ‘AI components’ in their recent marketing artwork. This revelation has sparked interest and curiosity among fans and players alike.
Some Vizio TV owners are now eligible to receive compensation as part of a $3 million settlement that has been reached due to allegations of misleading marketing. This settlement serves as an opportunity for affected consumers to claim their share of the funds, providing a chance for redress.
